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CAP Consulting Group 
NY Metro, Atlanta, London
CAP Consulting helps clients achieve sustained growth.
Only 20% of large and mid-size companies achieve sustained
growth, year after year. What separates the best from the rest is a growth mindset, one that is tuned
to consistently envision and realize growth opportunities. The best companies approach growth as
entrepreneurs do. Rather than the traditional control mindset we help companies adopt a
discovery mindset. The proprietary tool kit we use to enable companies to change their approach
to growth is Critical Assumption Planning (CAP). Introduced to dozens of companies since 1990, CAP
enables companies to think bigger and execute faster when pursuing growth programs.
Principals
Marty Gupta
Marty is Managing Director of the CAP Consulting Group, a position he has held since 2003.
Prior to this, Marty was Vice President and General Manager of TeraText Solutions, a Division of
SAIC, and a leading provider of high performance XML databases to the federal government.
He has over 20 years of experience with PricewaterhouseCoopers, BellSouth, AT&T and Xerox, and
has extensive experience in developing new products and businesses.
David Dunham
David is Senior Partner, and
began his consulting career in marketing and new product development. He founded his own firm
in the mid 1980’s and in the early 1990’s developed the process of Critical Assumption
Planningsm (CAP) to help organizations manage the risks inherent in innovation and new
business commercialization. CAP has since been introduced to companies in the U.S., Europe
and Australia. David has written articles on CAP for such publications as the Journal of Business
Venturing (co-authored with Ben Sykes), Visions magazine (Product Development and
Management Association – PDMA) and The PDMA Toolbook for New Product Development
(see chapter entitled "Risk Management: The Program Manager's Perspective").
Sean Fitzpatrick
Sean is Director of Consulting
Services in the US and has over 25 years of experience in sales, marketing, product development and
business transformation with AT&T, IBM, Nortel, SAIC and Verizon. Prior to joining CAP
Consulting, Sean was instrumental in driving the successful transformation of Verizon Business's
sales force to a consultative sales model. In his career Sean has successfully leveraged
the Critical Assumption Planning approach to deliver over 43 new products, valued at over $1billion,
including the successful launch of the key services in AT&T's $250 million emerging network
services portfolio.
Andrew Grill
Andrew, Director of Consulting
Services in EMEA, is a General Manager and senior executive with over 20 years experience in
the areas or telecommunication, mobile, advertising and online services. Andrew has worked directly with
leading mobile operators such as Vodafone, O2, Telefonica, Orange and T-Mobile in the UK, Europe,
Australia and New Zealand. He has also held senior positions with market leader Telstra. While at
ptus he was instrumental in launching CAP into the business, and also became a leading CAP
practitioner, using the process to guide executive decisions around multi-million dollar projects.
In 2000 he successfully launched Australia’s largest commercial property website.
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