Carmel Valley Group

New Jersey/San Diego

The Carmel Valley Group (www.carmelvalleygroup.com) executive team has nearly 50 years of technology sales experience. The company’s principals have developed and managed sales organizations in numerous successful start-ups as well as in large and mid-sized companies with products ranging from semiconductors to large-scale complex telecommunications systems and from web-based video streaming to subscription-based on-line services. The company’s experience includes significant work in creating and managing innovative channel strategies for new products, as well as extensive work with strategic partnerships, joint marketing arrangements and technology licensing deals in domestic and international markets.

Principals

Bob Edelman, Managing Director

Mr. Edelman has been developing new business ideas into sustainable businesses for more than 20 years. He is widely regarded as a leader in the information technology and Internet broadcasting industries. Mr. Edelman has been a frequent speaker on Internet-related topics for such organizations as National Public Radio, Comdex, InternetWorld, Internet Commerce Expo (ICE) and CommerceNet Consortia. His market leadership approach was discussed in the book Opening Digital Markets by Walid Mougayer and in Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk and Increase Customer Loyalty by Stacey Bressler and Charles Grantham.

A long-time employee of Marshall Industries (a multi-billion dollar electronics distributor acquired by AVNET in 2000), Mr. Edelman was responsible for founding and growing Marshall's computer products business to over $100 million per year. He negotiated strategic relationships with Sharp, Toshiba, Penton Corp., Sony, Quantum Corp., Fujitsu, and others.

Mr. Edelman played a key role as Marshall pioneered Internet usage as a means of conducting business. In 1994, he led the first implementation of an Internet-based supply chain management system. Marshall was among the first companies to implement an Internet-based, real-time, database-driven transaction system within a large scale enterprise. Marshall was recognized throughout the business world as a model for Internet usage to positively transform a company.

In 1995, Mr. Edelman founded ENEN.com, the Education, News & Entertainment Network. At ENEN.com he created and managed innovative Internet broadcasting and demand-creation services for the electronics industry. Under Mr. Edelman's leadership, the ENEN.com team received numerous awards, including recognition as one of the Top 50 Internet sites by CIO Magazine's WebBusiness 50/50 Awards, the Best in Class Award in the Education category at Computerworld/IDG's Internet Commerce Expo for two consecutive years, and the 1999 Arthur Andersen Best Practices Award for achievement exceeding customer expectations. In April of 2001, ENEN.com was sold to CMP Publishing.

Mr. Edelman served as vice president at AVNET/Marshall Industries, a $12 billion electronics distributor. In mid-2000, he was part of an AVNET/Marshall spin-off of the leading private exchange for the electronic components industry, Econnections.

Andy Paul, Managing Director

For more than 20 years, Mr. Paul has been working in start-ups and established technology companies to build revenues for innovative products. He is skilled in quickly building sales teams and distribution channels within entrepreneurial environments requiring accelerated results. Mr. Paul has developed and managed sales and support organizations to sell complex systems and services in domestic and international markets. A strong customer orientation and extensive implementation experience in all areas of technology marketing complement his expertise in marketing strategy.

Mr. Paul has successfully negotiated sales agreements and/or formal strategic relationships with organizations such as AT&T, Nortel, IBM, British Telecom, Dow Jones, GTE (now Verizon), Deutsche Telekom, SAIC, Telefonica, Reuters and the U.S. Government.

Prior to founding CVG, Mr. Paul served in several senior management roles with ViaSat, Inc., a publicly traded commercial and defense communications technology company. He founded and served as vice president and general manager of ViaSat's commercial products division, where early sales wins led to a successful IPO for ViaSat in 1996. He also served as vice president of business development with responsibility for sales and marketing and played a key role in ViaSat's acquisition of the satellite businesses of Scientific Atlanta in 2000.

Mr. Paul was vice president and regional general manager of Evernet Systems, an IT systems integration start-up, and vice president of sales for ComStream, a satellite broadband communications company. He also served as managing director of international sales for Contel ASC and director of data broadcast sales for Equatorial Communications.

Mr. Paul began his career in the computer industry in sales and marketing management positions with Burroughs, Apple Computer and other PC start-ups.

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